The Seventy Million Dollar Question


Form Follows Function

Bandwagon

Just when I thought I was done posting for the week, they suck me back in.

Juicero started lighting up my Twitter feed a little while ago. For those, like me, who have no earthly idea what Juicero is, it’s a startup that makes an “Internet-connected kitchen appliance”:

Juicero’s flagship product is a $699 countertop device that cold presses juice out of “packs” of already prepped fruit and veggies. The packs — reminiscent of the cups and pouches used in single-cup coffee brewers from Keurig, Flavia or Nespresso — cost $4 to $10 each and are available through a Juicero subscription, but not in groceries.

Juicero just picked up $70 million in Series B funding. ‘Cause digital.

There is just one hitch – you don’t actually need the high-dollar hardware to make the juice:

But after the product hit the market, some investors were surprised to discover a…

View original post 315 more words

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