The Seventy Million Dollar Question


Form Follows Function

Bandwagon

Just when I thought I was done posting for the week, they suck me back in.

Juicero started lighting up my Twitter feed a little while ago. For those, like me, who have no earthly idea what Juicero is, it’s a startup that makes an “Internet-connected kitchen appliance”:

Juicero’s flagship product is a $699 countertop device that cold presses juice out of “packs” of already prepped fruit and veggies. The packs — reminiscent of the cups and pouches used in single-cup coffee brewers from Keurig, Flavia or Nespresso — cost $4 to $10 each and are available through a Juicero subscription, but not in groceries.

Juicero just picked up $70 million in Series B funding. ‘Cause digital.

There is just one hitch – you don’t actually need the high-dollar hardware to make the juice:

But after the product hit the market, some investors were surprised to discover a…

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Some Research Paper Writing Recommendations


Arie van Deursen

Last week, I received an email from Alex Orso and Sebastian Uchitel, who had been asked to give a talk on “How to get my papers accepted at top SE conferences” at the Latin American School on Software Engineering. Here’s their question:

We hope you can spare a few minutes to share with us the key recommendations you would give to PhD students that have not yet had successful submissions to top software engineering conferences, such as ICSE.

An interesting request, and I certainly look forward to receive some of the advice my fellow researchers will be providing you can see the advice of my fellow researchers in a presentation by Alex Orso.

When working with my students on papers, I must admit I sometimes repeat myself. Below are some of the things I hear myself say most often.

Explain the Innovation

The first thing to…

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